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Recent News


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Contributing Writer

Stories are how we’re going to change the world. Stories are how we’ll educate and empower the masses to take action, be authentic, live loud and proud.  Stories are a catalyst for change. Are we on the same page? If so, I’d love to write for you.

As a freelance journalist, I take on feature ideas and source stories that will inform and inspire your audience. I write compelling and factually correct stories to deadline by

  • Keeping my eyes and ears open so I know exactly what’s brewing in Hong Kong and abroad.
  • Connecting with contributors who trust that I’ll share their experiences with respect and compassion.
  • Researching extensively, drawing on my professional network to gain insight from relevant experts.

I have written stories for numerous publications across Hong Kong and the UK. For the past eight years, I’ve written stories worth telling for South China Morning Post and Playtimes magazine.

If you want a story that deserves to be told, you’ve come to the right place – if it needs writing, I write it.

Content Writer

Write a good story right and it’ll captivate, connect and convert your target audience. Write it wrong – too salesy, too gimmicky, void of heart and emotion – and you turn people away or bore them to tears. From where I’m sitting in my warm writer’s cubby hole, that’s plain wrong. Why would you turn away the very people who might thrive if you’d communicated the real you and all the life-empowering products and services you have to offer?

Your website copy, marketing materials and social media need to shine a light on your unique gifts and talent. Your words should deepen your connection and serve your audience. We need to write things right.

My content writing services include, but are not limited to

  • Web copy
  • Social media content
  • Sales and Marketing materials
  • Newsletters and blog posts
  • Press releases
  • Feature articles
  • Career marketing materials
  • Proofreading and editing

If you’re in the business of doing good, it would be an honour to work with you. Feel free to contact me to view samples of my work and to discuss retainer or one-off projects.

Communications Strategist

What you have to offer the world is nothing short of amazing. But your audience – the people you care so much about – don’t know you. They don’t know you can make their lives better. You owe it to yourself and the people you serve to go out there, bold and bright, and share who you are, what you do, and why, when and where to find you.

As an experienced communications strategist, I can help you

  • Hone your message and communicate it with personality, purpose and for profit.
  • Boost your credibility across a variety of online and offline platforms.
  • Ensure consistency of branding so your business is instantly recognisable.
  • Connect with influencers and collaborate with like-minded professionals.
  • Cause a domino effect of enthusiasm for all that you are and all that you do.

I’ve served my time with some of the world’s biggest brands. Now I’m here to work with you. If you’re a small business owner with a huge heart, bring everything you’ve got to the table – your dreams, fears, ideas and constraints – and I’ll tap into my twenty years of communications know-how to make your vision a reality.

(This service is only available to clients on a copywriting retainer programme).


Angela Baura is a fantastic writer and a lovely lady. Her ability to understand what is needed and to put pen to paper to tell the correct story is her superpower. Her passion and positive worldview make the entire working process a pleasure. Angela’s astuteness and gentle directness in an interview puts you at ease and helps elicit your true message. She possesses a style which invites dialogue, which has been a terrific tool for us as a company. She also has a wicked sense of humour.

Contributor: Timothy Stuart, Founder, Unit Bricks


Thank you for your contribution to our launch party in our new location. I appreciate your effort and contribution, which was definitely worth the value. You helped to expand our concept. Because of you, the event ran successfully and I felt less stressed as a result.

Alice Yuen, Founder, Alive Wellness


Angela worked with me to create my LinkedIn profile – something I had been avoiding for a number of years. Using my CV as a start point, she helped to identify and articulate key skills and experience. She provided helpful guidance on profile pictures, optimising my page, and how to use the platform. I’ve had some great feedback on my profile and have been singing Angela’s praises. I’m thankful for her support!

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