I’ll tell you my story. You tell me yours.
Hello! Welcome to Inkspirer, Hong Kong’s go-to consultancy for passion-fuelled businesses.
I’m Angela Kaur Baura. I also go by the names Grammar Geek and Word Nerd.
My guess is you’re here to check out my credentials.
Am I the real deal? Can I write copy that cuts through the clutter and converts? Do I have the know-how to tell you how to communicate with your audience?
The answer to all three questions is ‘Yes’.
I write feature stories for traditional and digital newspapers and magazines. I write, proofread, and edit copy for businesses, big and small. And I dish out communications advice to brands that strive to do good.
I’ve been honing these hard-won skills for two decades. More if you count the years I spent writing my dad’s company letters after school.
The First Decade.
Before I founded Inkspirer (Happy 10th birthday!), I worked for the world’s best PR agencies. I then went in-house to head up Panasonic UK’s Consumer PR division.
Here’s what the big boss had to say:
“If you’re talking to Angela Baura, she IS the real deal! She turned a struggling PR department around within months of getting here!”
I loved my job at Panasonic UK; I just so happened to love my now-husband more. We wanted to explore, so we packed our bags and headed to Hong Kong. Three weeks in, I joined a regional PR agency, where I devised and implemented communications strategies for the likes of The Economist, Adidas, Matilda International Hospital, and New York Life Insurance.
Then came baby number one. Her sweet, innocent face got me thinking about the world we live in. I wanted to make it a safer and happier world, and the only way I knew how was through words.
The Second Decade.
I founded Inkspirer, of course! (Oh, and I had baby number two and three.)
A former PR consultant turned content writer, communications strategist and freelance journalist, I now work with socially responsible editors and entrepreneurs in Hong Kong and across the globe. Leading educators, health and wellness practitioners, executive coaches, family and parenting coaches, philanthropists, creatives, and newspaper and magazine editors. You get the gist. They’re the kind of people who make it their business to help other people succeed.
I cannot recommend Angela highly enough. She has been such an inspiration and support, getting to really know me and helping me find my voice and my purpose. She has been key in helping me build my blog and brand for AM1 Health. She not only has an amazing way with words but I also rely on her for sound strategy and marketing advice. What I treasure most about Angela is that she genuinely cares and she really believes in me. She has become a true friend and I am so glad to have her as my strategist and adviser at my side as I take my business to the next level.
Alison Middleton, Founder, AM1Health
When I opened my business a few years ago, I had no idea how to market it. Angela wrote my press releases and marketing materials, and helped put in place a communications plan. Before long, my business was featured everywhere and business took off. We were not only in English publications but also Chinese (which was a market I had no idea how to tap into). She also came up with a charitable initiative to raise thousands for children in crisis.
I found Angela extremely friendly and easy to deal with. Even when I was in hospital with major surgery and was not up to focussing on anything, Angela took everything off my hands and just ran with it. I would highly recommend Angela for any new business wishing to gain more exposure and to get some momentum going in the start-up phase.
Amy Wong, Founder, Bumble Tots (now Funzone)
Inkspirer, a very fitting title for someone who is unable to put down her pen, computer, book, or anything that is remotely connected to the ‘art of writing.’ Angela is truly driven by her passion for this beautiful form of expression and it is clearly evident that nothing delights her more than to help others convey their ‘positive inner voice’ in the written form.
Copywriting or copy-editing, Angela has a natural ability to help you gather your thoughts and emotions and assemble them into words that dance gracefully together in a concise and meaningful way.
Her confidence in her craft is clearly demonstrated through her strategic guidance and focused-driven approach. The end result? Perfection.
Hardeep Jandu, Photographer, Hardeep Jandu Photography