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Are you someone who dares to be different? You don’t ‘think outside the box’. You didn’t even know there was a box.
Are you willing to show up, stand up and speak up to shape a better world?


I can help you.

About Me

I’m Angela Baura, founder of Inkspirer – a Hong Kong-based writing and communications consultancy dedicated to editors who want words that matter, entrepreneurs with heartfelt ideas, and everyday people who need word-wizardry to achieve their personal and professional goals.

I started my career in communications over twenty years ago in London. During the first decade, I perfected the art of crafting copy that cut through the clutter. I splashed stories across the pages for myriad brands including Panasonic, 3M Healthcare and Investors in People in the UK, and Matilda International Hospital, The Economist and Adidas across Asia. I trained scores of spokespeople to interact with the media, to hook ‘em and hold ‘em with high-impact words. I diverted clients’ crises, organised world-recognised press events, and coached teams of Public Relations professionals.

In 2008, my husband and I welcomed our first of three wonderful children into the world. Cradling her in my arms – my head and heart filled with dreams and hopes – I remembered why I’d joined the communications industry all those years ago: I wanted to empower individuals with information so that they could lead happy and fulfilling lives. I wanted to spread the good word.

And so began Inkspirer (or Wobbly Steps as it was called in the early days!). For the past decade, I’ve dedicated my hard-won skills to a select few clients – clients with passion, purpose and an unwavering commitment to do good in the world.

Together, we intrigue, influence and inspire. Are you ready to do the same?


I cannot recommend Angela highly enough. She has been such an inspiration and support, getting to really know me and helping me find my voice and my purpose. She has been key in helping me build my blog and brand for AM1 Health. She not only has an amazing way with words but I also rely on her for sound strategy and marketing advice. What I treasure most about Angela is that she genuinely cares and she really believes in me. She has become a true friend and I am so glad to have her as my strategist and adviser at my side as I take my business to the next level.

Alison Middleton, Founder, AM1Health


When I opened my business a few years ago, I had no idea how to market it. Angela wrote my press releases and marketing materials, and helped put in place a communications plan. Before long, my business was featured everywhere and business took off. We were not only in English publications but also Chinese (which was a market I had no idea how to tap into). She also came up with a charitable initiative to raise thousands for children in crisis. 

I found Angela extremely friendly and easy to deal with. Even when I was in hospital with major surgery and was not up to focussing on anything, Angela took everything off my hands and just ran with it. I would highly recommend Angela for any new business wishing to gain more exposure and to get some momentum going in the start-up phase.

Amy Wong, Founder, Bumble Tots (now Funzone)


Inkspirer, a very fitting title for someone who is unable to put down her pen, computer, book, or anything that is remotely connected to the ‘art of writing.’ Angela is truly driven by her passion for this beautiful form of expression and it is clearly evident that nothing delights her more than to help others convey their ‘positive inner voice’ in the written form.
Copywriting or copy-editing, Angela has a natural ability to help you gather your thoughts and emotions and assemble them into words that dance gracefully together in a concise and meaningful way.
Her confidence in her craft is clearly demonstrated through her strategic guidance and focused-driven approach. The end result? Perfection.

Hardeep Jandu, Photographer, Hardeep Jandu Photography