I’m Angela Baura, founder of Inkspirer – a Hong Kong-based writing and communications consultancy dedicated to editors who want words that matter, entrepreneurs with heartfelt ideas, and everyday people who need word-wizardry to achieve their personal and professional goals.
I started my career in communications over twenty years ago in London. During the first decade, I perfected the art of crafting copy that cut through the clutter. I splashed stories across the pages for myriad brands including Panasonic, 3M Healthcare and Investors in People in the UK, and Matilda International Hospital, The Economist and Adidas across Asia. I trained scores of spokespeople to interact with the media, to hook ‘em and hold ‘em with high-impact words. I diverted clients’ crises, organised world-recognised press events, and coached teams of Public Relations professionals.
In 2008, my husband and I welcomed our first of three wonderful children into the world. Cradling her in my arms – my head and heart filled with dreams and hopes – I remembered why I’d joined the communications industry all those years ago: I wanted to empower individuals with information so that they could lead happy and fulfilling lives. I wanted to spread the good word.
And so began Inkspirer (or Wobbly Steps as it was called in the early days!). For the past decade, I’ve dedicated my hard-won skills to a select few clients – clients with passion, purpose and an unwavering commitment to do good in the world.